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Agriculture is an important sector for the Indian economy, providing food and other essential products for consumers. The digital revolution has transformed the way we do business, and agriculture is no exception. In today’s world, digital technology has transformed the way businesses operate, including the agriculture industry. With the increasing use of the internet and mobile devices, farmers and agricultural businesses have an opportunity to leverage digital technology to market their products and services more efficiently and effectively. Digital agriculture marketing involves the use of various digital channels such as websites, social media, search engines, email, and mobile apps to promote and sell agricultural products and services. By leveraging these digital tools, agricultural business can better target and engage with their customers, build their brand, and increase sales.In this seminar, we will explore the importance of digital agriculture marketing and the strategies that can be used to succeed in this field. We will also discuss case studies of successful digital marketing campaigns in agriculture, the challenges and opportunities in digital agriculture marketing, and how digital marketing can be used in agriculture sector. By the end of this seminar, you will have a better understanding of the potential benefits of digital agriculture marketing and the tools and techniques needed to succeed in this field. We hope participants will find this seminar informative and useful in their future endeavors in digital agriculture marketing.

About Centre for Agricultural Market Intelligence, NAHEP- CAAST:
Anand Agricultural University has been awarded an ICAR- World bank funded project to establish Centre for Agricultural Market Intelligence. The major objectives of this project include price forecasting and behavior, export competitiveness, evaluation of e-NAM, market institutions and capacity building of faculty, students, farmers and other stakeholders. Experts from country’s premium institutes including Institute of Rural Management (IRMA), Indian Space Research Organization (ISRO), National Cooperative Dairy Federation of India (NCDFI) and Western Sydney University, Australia and The Papua New Guinea University of Technology are associated with the project. Centre for Advanced Agricultural Science and Technology (CAAST) is a student centric subcomponent of the World Bank sponsored National Agricultural Higher Education Project (NAHEP) granted to AAU, Anand to provide a platform for strengthening educational and research activities of post graduate students as well as faculties.

Interested candidates preferably: Masters – Doctoral students and faculties of concerned disciplines are requested to apply through online registration process.

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