PAU-PABI trained three pioneering startups: Master Brain Agro Pvt Ltd, Green Affair Sustainable Pvt Ltd, and Agsure Innovations Pvt Ltd drew significant attention and interest at the FPO Mela held in Ambala city from July 26 to 28, which brought together farmers, entrepreneurs, and consumers in a vibrant showcase of products and innovations.
Organized by the Small Farmers’ Agribusiness Consortium (SFAC), the event featured an extensive range of offerings, including food, beverages, and household items, all presented by Farmer Producer Organizations (FPOs) at competitive prices.
MasterBrain Agro Pvt Ltd captivated visitors with their state-of-the-art agricultural solutions, particularly their advanced “Spray Machine,” which is designed to enhance farm productivity and sustainability. The startup’s innovative approach to agritech garnered praise from farmers and industry professionals alike.
GreenAffair Sustainable Pvt Ltd showcased a diverse range of eco-friendly and sustainable products, emphasizing green practices in agriculture and daily living. Their commitment to environmental consciousness resonated strongly with the audience, resulting in enthusiastic engagement and positive feedback.
Agsure Innovations Pvt Ltd featured cutting-edge farming technologies aimed at modernizing agriculture. Their stall attracted considerable interest, with visitors keen to learn about their innovative solutions for improving efficiency and crop yields.
Over 40 FPOs from across India participated in the FPO Mela, offering more than 1,000 products. This event provided a unique platform for these organizations to connect directly with consumers, promoting organic and natural products, utility items, and household goods at attractive prices. The lively atmosphere and diverse product range made the FPO Mela a resounding success. The involvement of PABI startups significantly enhanced the event, underscoring the pivotal role of innovation and technology in advancing agriculture.
Dr TS Riar, Principal Investigator of PABI, expressed his satisfaction with the event’s outcome, stating, “The FPO Mela has provided an excellent platform for our startups to showcase their innovative solutions. The positive response from attendees is a testament to our efforts in nurturing agritech startups that address real-world challenges. We are immensely proud of the achievements of MasterBrain Agro, GreenAffair Sustainable, and Agsure Innovations, and we are dedicated to supporting their continued growth.”
The PABI team also reflected on the event, noting, “Participating in the FPO Mela allows us to engage directly with the farming community and gain deeper insights into their needs. Our startups have demonstrated the transformative potential of technology and sustainable practices in agriculture. We eagerly anticipate more opportunities to bridge the gap between innovation and practical application in the agricultural sector.”
Read more: https://www.pau.edu/index.php?_act=manageEvent&DO=viewEventDetail&dataE=datae&intID=9378
