As technology advances, numerous industries are finding innovative solutions to make things more accessible for everyone. The agriculture sector is also getting a technological boost to help farmers and consumers alike. Many farmers rely on the mandi for their sales and purchases of agricultural goods, and getting accurate market rates can be difficult. However, with the widespread use of smartphones, the Indian Government has taken the initiative to launch a new service called ‘Start mandi rate phone facility on mobile’ to provide farmers with accurate market prices at their fingertips.
This new service aims to bridge the gap between the farmer and market prices through the use of technology. It provides real-time market prices of various crops and commodities from different mandis across the country. Farmers who rely on agents or middlemen can now bypass them and make informed decisions for themselves. The service not only reduces the exploitation of farmers but also helps in lowering the overall cost of the agricultural product.
To use the facility, farmers can simply dial a toll-free number or download an app on their mobile. They can then search for the prices of specific crops in different mandis, compare them, and choose the best options available. This helps farmers to get the best possible price for their crops and encourages a more transparent and competitive marketplace.
The introduction of this technology-based service will not only benefit farmers but also consumers. With the market rates available on mobile, customers can buy products at a fair price. This facility is available to everyone, and it helps in increasing transparency in trading, reducing the scope of manipulated pricing, and improving overall efficiency of the market.
It is worth noting that various states and organizations have been deploying digital solutions for agriculture services. However, this initiative is a crucial step in supporting farmers’ income and meeting consumer demands by removing barriers to fair trade. The Start mandi rate phone facility on mobile offers a means of information access to small-scale farmers while reducing agricultural income disparities.
In conclusion, technology integration in the agricultural sector is essential to ensure sustainable rural development. The ‘Start mandi rate phone facility on mobile’ is an excellent step towards digitization of mandis and supporting farmers’ livelihoods. It grants the much-needed visibility into transactions and helping farmer’s access accurate and transparent market prices anytime and anywhere. The service’s accessibility will be a critical factor in its success, alongside adequate awareness campaigns to promote its benefits to farmers.