Mandi Rate and USSD SMS Facility on Mobile Phone
If you are someone who deals with agricultural products, you must be familiar with the term “mandi rate.” The mandi rate refers to the wholesale price of various agricultural commodities such as grains, vegetables, and fruits. The price of agricultural products often fluctuates depending on numerous factors such as supply and demand, weather conditions, and market conditions.
To keep up with the latest mandi rates and make informed decisions, farmers and traders used to rely on various sources of information including traders, local markets, and middlemen. However, with the advent of technology, things have become more comfortable and accessible.
Nowadays, one can access the latest mandi rates anytime and anywhere through their mobile phones. The government and various private companies have introduced various apps and websites where one can check the latest mandi rates. However, not everyone has access to smartphones or the internet.
This is where the USSD SMS facility comes in. USSD (Unstructured Supplementary Service Data) is a communication protocol used by GSM cellular telephones to communicate with the service provider’s computers. It allows users to access various services, including mandi rates, by dialing a simple code on their mobile phones.
To access the mandi rates through USSD SMS, one needs to dial a designated number and follow the instructions displayed on the screen. For instance, to access the mandi rates of wheat in Delhi, one needs to dial *7737# and follow the instructions.
The USSD SMS facility has made it easier for farmers and traders in rural areas to stay informed about the latest mandi rates without the need for internet access or a smartphone. Moreover, it has also reduced their dependence on middlemen and traders who often exploit them by quoting lower prices or withholding information.
In conclusion, the mandi rate is a crucial aspect of the agricultural economy, and staying updated about it can be the difference between profits and losses. The USSD SMS facility has made it more convenient and accessible for people to access the latest mandi rates, particularly those living in rural areas. It is a significant step towards empowering farmers and traders and ensuring equitable access to information.